Streamlined, user-friendly interface making it accessible for users with varying technical expertise. Easy to manage backups and restores with reliable boot media.

Described as cumbersome and often hard to use, with too many features crammed into the product, making it awkward to navigate.

High reliability in backups and restores. Customers report better success rates and faster restores compared to Acronis.  

Many users report difficulties with backup recovery and less reliable restore processes.

Macrium Reflect is faster in assembling and writing backups. Our Rapid Delta Restore feature allows for quick recovery of images.

Cloud backups described as having mediocre upload speeds, which can be a drawback for users needing to backup or restore full system images on-premises.

Excels in multi-generational Windows environments, handling driver management, hardware support, and compatibility with older systems better than any other backup. Extensive Windows support, ranging from XP to Windows 11, including embedded Windows IoT.

Broader OS support but less reliability on multi-generational hardware/OS.

Includes features which protect backup files from unauthorized modifications, including ransomware attacks. Encourages offline, air-gapped installations for zero trust environments.

Includes integrated cybersecurity features, which may be redundant for users with existing solutions.

Direct access via phone or ticketing system to experienced technical support based in Europe and the US, supported by extensive resources which results in high customer satisfaction scores.

Reports of unhelpful and hard-to-reach support.

Specialization

Focused on backup and recovery, avoiding bloatware and additional unnecessary features.

Feature-dense but can be seen as bloated with unnecessary functionalities. Tries to do many aspects of cybersecurity.

 Efficiency

Lightweight and minimizes impact on infrastructure. Small footprint and faster performance.

Heavier and slower due to the number of integrated features.

Value

More cost-effective, especially for long-term use. Extensive & flexible licensing.

More expensive with a subscription-only model.

Regulatory Compliance

Strong reporting and data extraction tools that help meet strict regulatory requirements.

Less emphasis on manufacturing-specific compliance and auditing tools. Acronis was founded in Russia and its founders are still actively involved in the business, which may be an issue for security conscious customers. [1]